Crommelin is a leading manufacturer and distributer of waterproofing and sealing products for both Commercial and DIY markets.
The company engaged Digital Outlook in 2011 to rebuild their website and manage their ongoing digital marketing initiatives post launch.
- Clearly sign-posted interface so that Commericial and DIY customers can find the relevant products
- Detailed product pages and product videos
- Series of 'How To' videos that step users though topics such as 'How to seal a shower' and 'How to protect slate floors'
- Application Guide so customers can easily find which product is right for their project
- Featured projects
- Email subscription to build database
- Mobile optimised website at m.crommelin.com.au
- Fully updateable via an intuitive Content Management System
Since launch we have managed the ongoing SEO activity for the website and developed QR campaigns so that customers can view the 'How To' videos on their mobile phone after scanning the code on point of sale material in Bunnings stores.