The Brief
Mattel approached Spin (now WeAreDigital) to transform the real world activity of collecting and trading Hot Wheels cars into an online experience, promoting the entire range of cars and building a database.
The Solution
A Flash based website where users can immerse themselves in the Hot Wheels experience, playing games to earn points and collect cars from the latest range.
Users can store their cars in a customised garage and swap doubles with other members as they try to collect the entire range. Registration to participate builds a database for the Hot Wheels brand to market to on an ongoing basis.
A custom Content Management System (CMS) allows the team to update the new range each year without any technical knowledge.
My Involvement
After pitching on and winning the business, I managed the project from start to finish.
Considerable time was spent scoping out the project with Flash developers to come up with a points based system and swapping mechanic that would reward users for playing games and interacting with the site.
Responsibilities included:
- Project planning and specification
- Information architecture and wireframe development
- Resource planning and coordination
- Managing design and development process
- Liaising with Hot Wheels US to share assets across sites
- User acceptance testing
- Training the client on the CMS
- Managing email broadcasts post launch