Ruby Rose is an MTV VJ and Australian model with a high profile and loyal youth following.
With more than 40,000 Google searches for her name each month and more than 50,000 followers on Twitter, digital media is a critical channel for her to reach out to a growing fan base.
Working in collaboration with Two Birds Talking, Digital Outlook was briefed to develop the offical Ruby Rose website, providing a platform to build her brand and sell her fashion collaboration products online.
Digital Outlook developed the website www.rubyrose.com.au, providing Ruby with complete control over all content via an intuative content management system.
The main focus of the site is the blog, where Ruby keeps her fans in the loop as she completes her hectic schedule, as well as curating content from around the globe to share with her fans.
A subscription form was developed to start building a database and users can keep up-to-date on her DJ and public appearances.
The next phase to go live will be an online store where Ruby will start selling products from her collaborations with Milk and Honey and Gallaz.