Experience teaches you stuff. Mine has taught me that every great digital project has the same elements. A creative idea that solves a real business problem. A well managed team that produces an engaging solution. And results monitored closely so that improvements can constantly be made to traffic, conversion rates and ROI.
Design and build of buyer centric sites for single and multi-channel retailers. Scoping of entire process - inventory management and integration with ERP systems, sales, merchandising, loyalty program integration etc. Bespoke builds and customisation of .NET and Open Source platforms such as Magento Community and Enterprise Editions.
Scoping and development of Content Management Systems that provide a company with complete control over their site content and approval workflow, without the need for any technical knowledge. User training and handover documentation post launch.
Segment an audience and create buyer personas, then plan a user experience that leads visitors through a path where they can achieve their goals. Design, copy, content and environment combine to create a positive brand experience, elicit an action and get people returning to your website.
Datacapture strategy and tactics to build a customer database online and in-store. Create an email marketing calendar that supports offline efforts and segment customers for targeted email broadcasts. Monitoring effectiveness to continuously improve delivery, open rates and conversions.
Ensure any new website is set-up for SEO and has the built-in tools to optimise the site post launch. Understand the keywords and phrases buyers are using then write content and deploy campaigns to drive traffic. Utilising Google Webmaster and other online tools to monitor and refine the site post launch.
Follow a structured methodology to deliver successful projects on time and on budget. Define the business requirements, create user personas, select the most appropriate platform and plan for everything. Coordinate a project team of designers and developers and manage the client throughout the entire process.
Educate clients on the channels and how to participate. Identify where the opportunities are for the business - as part of a campaign, a customer service channel, to promote, monitor and react to opinion (good and bad). Integrate social tools into the online shopping experience to assist in the sales process.
Use all the information available - website analytics, sales reports, stakeholders - to identify areas for improvement. Make changes to the site and marketing campaigns to increase conversion rates and improve ROI on an ongoing basis. Monitor the results to see what changes make the biggest impact and repeat the process.
Set-up and manage pay-per-click campaigns on Google AdWords and shopping comparison websites such as www.getprice.com.au and www.shopping.com. Ongoing management of campaigns to improve ROI and conversion rates.
Create thoughtful content that builds a brand and calls people to action - to subscribe, buy or apply. Understand buyer personas and produce copy, audio and video content that is targeted and drives action.