The Brief
To leverage inventory and traffic across the MSN network to raise awareness for the launch of the first ever Windows Mobile powered Smartphone.
The Solution
A microsite was created communicating the key features of the new handset and services that were available on the Orange Network. Users had to answer a series of questions about the new phone to have a chance of winning a European sailing holiday for their family and friends.
Microsoft leveraged the MSN network to secure £500K of media space, with KLP developing a series of rich media banner ads and advertorial to raise awareness and generate traffic.
The ads and microsites were translated into four different languages as part of the European launch.
My Involvement
I was responsible for finalising the media plan with the MSN EMEA team and managing the production and ongoing optimisation of the campaign.
Responsibilities included:
- Media planning
- Managing design and development process
- Resource planning and coordination
- Sourcing translation services
- Approving messaging and creative with product managers in UK, France, Italy and Nordic regions
- Review reports and optimisation of campaign
