Subscription Site For An Organic Wine Club‎

- Loose-Ends

A Shopify subscription store for a unique start-up.

The Brief

Loose Ends is a wine subscription service specialising in natural, sustainable, organic & bio-dynamic wines. They source wines from around the world but maintain a focus on those made in Australia by small-batch viticulturists.

The Solution

The requirements for the website were a perfect match for the Shopify eCommerce platform, using the Recharge Payments subscription app to power the recurring payment components of the site.

The app provides important subscription management features that allow customers to login to view previous charges and to pause or cancel subscriptions.

In-built email alerts notify customers of their subscription status and are fully automated, allowing Loose Ends to focus on what they do best.  Emails include:

  • Subscription confirmation
  • Upcoming shipment
  • Out-of-stock
  • Payment declined
  • Card expiring notification