Shopify Development Agency

If you're looking for a Melbourne-based Shopify development agency, then look no further. We're Shopify developers who specialise in standard Shopify and Shopify Plus builds. From entirely bespoke themes to custom tweaks and integrations, we have a wealth of experience delivering B2C and B2B solutions.

We take pride in partnering with retailers of all sizes to launch their Shopify stores, both locally and globally.

Our Shopify Services

Bespoke Site Builds

We believe your Shopify store should be as unique as your brand. That's why we prefer to avoid pre-built themes (budget permitting) and start every project with a blank canvas, building upon Shopify's efficient Dawn theme. This approach ensures clean, optimised code while allowing us the freedom to craft a truly bespoke design.

This flexibility empowers our designers and developers to push the boundaries of creativity, delivering a distinct, branded, and immersive eCommerce experience that truly stands out.

Theme Customisation

If budget and time constraints are factors, we can leverage a premium Shopify theme as the foundation for your project. Starting with an existing theme saves time on UX and design, as well as development, allowing us to launch your store more quickly and cost-effectively.

We'll tailor the theme to align with your brand, ensuring the design remains unique and conversion-focused. Post-development, we conduct a thorough review of the code to optimise performance, ensuring your site operates smoothly and efficiently, providing an excellent user experience and enhancing search engine visibility.

Performance Optimisation

Each Shopify store juggles numerous third-party apps, each adding its own layer of complexity and code to your solution, impacting your Core Web Vital scores.

We meticulously optimise your site, ensuring a seamless integration of essential third-party tools without sacrificing performance. Our strategy centres on key performance indicators that directly impact your CWV scores. We fine-tune both first-party and third-party JavaScript, including code splitting, lazy loading, and efficient async loading patterns to minimise execution time and resource blocking.

Our targeted optimisation efforts not only boost site speed but also improve user experience and search engine rankings.

B2B eCommerce

Our extensive experience with Adobe Commerce has ideally positioned us to plan and launch robust B2B solutions on Shopify.

With the transition from the Wholesale Channel to the dedicated B2B solution, the platform has significantly enhanced its capabilities for business clients. Shopify Plus now features tailored catalogues, custom pricing options, personalised storefronts, flexible payment terms, and a comprehensive self-serve portal.

As Shopify continues to focus on B2B, it consistently introduces new features with each seasonal update, progressively closing the gap with competitors like BigCommerce.

Maintenance and Support

We provide ongoing maintenance and support to ensure your Shopify store, acting as an extension of your web team. Our services include timely bug fixes and feature enhancements to continuously improve functionality and user experience.

In addition to technical support, we can manage content updates, product uploads, and promotional planning if your team needs extra capacity. We regularly review analytics to provide actionable insights, helping you make informed decisions that drive growth and success.

Rescue Projects

We are your dependable Plan B when Plan A falls short, offering a solid partnership to revive your platform. Specialising in the takeover of existing stores, we devise a strategy to stabilise and boost performance, while setting up a proactive team dedicated to ongoing store maintenance.

Shopify Success Stories

More Of Our Work

Client Testimonials

Digital Outlook has been outstanding for our business. Before partnering with them to redevelop our website, they took the time to deeply understand our brand, customers, and market. Since then, they’ve seamlessly integrated with our business, dedicating the necessary time to grasp the detail our brand demands. They work closely with us to achieve and sustain the high standards we envisioned for our website.

No request is ever too much, or problem too big. Nigel and the team respond swiftly, calmly, and efficiently to any challenges. We appreciate working with them, their professionalism, knowledge, and ideas that they bring to our team. I highly and confidently recommend Digital Outlook.

Natalie Brusnahan Head Of Retail (partners since 2019)Provincial Home Living
Digital Outlook has been a game-changer for our business. Unlike other agencies we've partnered with, they take the time to fully immerse themselves in our operations, gaining a deep understanding of our customers and industry. They seamlessly integrate into our team, working with us rather than just for us.

They're always ready to go the extra mile, consistently bringing us innovative ideas and responding swiftly when there are issues. As a small business, we appreciate their focus on finding smart strategies to boost our revenue and streamline our processes. I highly recommend Digital Outlook and have confidently referred them to other businesses.

Kate Peddie Marketing Director (partners since 2016)SportsCo
After working with the team at Digital Outlook for a number of years, the quality of service and the whole journey was amazing. They are very process-driven in the way they scope their projects, UX and design perfect for our brand and development quality very good.

From end to end, Digital Outlook has made our life much easier.

Diogo Rodrigues eCommerce ManagerHavaianas
We love working with Digital Outlook!

Nigel and his team are professional and service-oriented, and have been great at understanding quite a complex brief and the needs of our business. They’ve implemented eCommerce solutions on both Magento 1 and Shopify, following a clear, structured process with no unexpected surprises.

We have loved working with them, and highly recommend them!

Fleur Studd Owner (partners since 2015)Market Lane Coffee
Nigel and the Digital Outlook team are an absolute pleasure to work with! They are true professionals and masters when it comes to project management. They took time to understand the Homyped rebrand and worked closely with us to achieve our ambitious plans; delivering a high-quality ecommerce website, both on-time and on-brand, to ensure longevity for the business.

Would highly recommend to anyone looking for a reliable digital partner!

Brogan McClelland Marketing Manager (partners since 2018)HomyPed
It has been an absolute pleasure to work with Digital Outlook. Right from the very start, they made an effort to understand the project and design a website that worked for all parts of our business and supported our Taste Of Harmony campaign.

We've worked with Digital Outlook for more than four years and have doubled our participants and only have positive feedback on how great and easy to use the platform is, from our corporate partners and the public.

The team continues to support our business and improve the platform year-on-year.

Sebastian Geers Program Manager (partners since 2015)A Taste of Harmony
CareAbout partnered with Digital Outlook in 2017 to develop our website at a time when the business was starting out.

They led the process from start to finish, gaining a solid understanding of our business and requirements and they are a key part of our team as we continue to grow and the online platform becomes even more important.

They have been professional, organised and responsive as well as fun to work with.

Melissa Marshall Digital ManagerCareAbout

Shopify Development FAQs

What range of Shopify development services does your company offer?

The Shopify eCommerce development services we provide at Digital Outlook encompass a broad range, including store setup and configuration, building an e-commerce store from the ground up, custom development, theme design and implementation, app installation and setup, integration of third-party services into your online store, performance optimisation, smooth migration to Shopify from other platforms, and ongoing support services to ensure your online business operates efficiently.

Shopify Plus vs Shopify, what's the difference?

Shopify Plus is an advanced, enterprise-grade solution tailored for large and rapidly expanding businesses. It provides a robust suite of features designed to help you build, grow, and scale your operations.

Unlike the Basic Shopify, Shopify, and Advanced Shopify plans, Shopify Plus includes a dedicated account manager for your site, offers extensive customisations and deeper access to coding, supports an unlimited number of staff accounts with detailed permissions for management and reporting, provides access to exclusive apps and API integrations, facilitates omnichannel sales, and offers advanced analytics capabilities, among other enhancements.

Will migrating to Shopify interrupt my normal business operations?

We recognise the importance of minimising disruption to your operations during migration. While migrating to a new platform might seem challenging, having an experienced Shopify web development team manage the process ensures a smooth transition. Our approach includes setting up your store on Shopify and shielding it from search engine indexing during development. We'll transfer all essential data from your current platform, such as product and customer information, order history, and other critical records.

Additionally, we'll install necessary apps, develop bespoke solutions to meet specific requirements, carry out further integrations, implement your design, conduct a delta migration to update the store with the latest data from your live website, and conduct comprehensive testing. We ensure all adjustments adhere to the best Shopify SEO practices to address URL changes and more. Finally, we launch your new site and re-enable search engine indexing.