Mercanta supplies specialty roasters globally with the very best green coffee beans, sourcing coffees from 20 producing countries and distributing to customers via four warehouses located on three different continents.
The Coffee Hunter website is the most critical marketing channel for the company, attracting new customers and promoting the latest releases and new sourcing regions.
A visually rich online experience was created that showcases the global reach of Mercanta’s producing countries and provides comprehensive access to all sourced coffees that are either Afloat, In Stock or Archived.
Design and content now supports Mercanta’s positioning as the highest quality ‘coffee hunter’ and accurately reflects the long term relationships established with suppliers.
The site was built on the WordPress CMS to give Mercanta complete control of all content.
- Comprehentive list of all Mercanta coffees, with the ability to filter by various attributes such as status and variety
- Coffee shortlists can be created and emailed to Mercanta
- Roaster login to view sensitive list information (pricing, bags available), request samples and access high resolution images
- Custom workflow so Account Managers receive new leads from their regions
- Addition of French, Spanish and German languages on key pages
- Knowledge Centre to educate new customers and existing on all things coffee
- Integrated with FormStack for all forms