The Brief
The highly regarded content marketing agency Plump & Spry approached Digital Outlook to create content platforms for two of their large shopping clients, Robina Town Centre and Canberra Centre.
The main objective was to provide Plump & Spry with a platform to generate digital awareness of the Centres as the destination for premier shopping, dining & entertainment via digital advertising.
The Solution
Two WordPress Blogs were created as the canvas for Plump & Spry to distribute sharable and engaging content, generating new audiences through social sites and organic search.
Highlights:
- Responsive websites
- Custom gallery widget to promote multiple images per post, with store details and product links
- Content teams can create specific social content (text and images) that can be shared for each post
- Integrated with Mailchimp
- Cost savings were achieved by replicating one set of templates across two different designs
