Fashion & Lifestyle Blogs

- Plump & Spry

Bringing digital awareness to Robina & Canberra Centres as a destination for premier shopping, dining & entertainment.

The Brief

The highly regarded content marketing agency Plump & Spry approached Digital Outlook to create content platforms for two of their large shopping clients, Robina Town Centre and Canberra Centre.

The main objective was to provide Plump & Spry with a platform to generate digital awareness of the Centres as the destination for premier shopping, dining & entertainment via digital advertising.

The Solution

Two WordPress Blogs were created as the canvas for Plump & Spry to distribute sharable and engaging content, generating new audiences through social sites and organic search.


  • Responsive websites
  • Custom gallery widget to promote multiple images per post, with store details and product links
  • Content teams can create specific social content (text and images) that can be shared for each post
  • Integrated with Mailchimp
  • Cost savings were achieved by replicating one set of templates across two different designs