Direct Sales Channel

- Shop Solutions

Driving customer experiences and revenue with constant updates and enhancements.


Shop Solutions is a successful mail order catalogue business that sources and sells thousands of unique products to make people’s lives easier at home.

Digital Outlook was approached in 2016 to take the recently launched site over from the original developer and to support the marketing team to build the brand online and drive revenue via the new channel.

The Solution

Since the initial code audit and Google Analytics analysis, we’ve become an important partner and continue to help maintain the site and deliver new projects.

  • Hosting migration, database optimisation and Varnish cache configuration to improve the site speed
  • Full redesign and overhaul of mobile and tablet experiences, with a focus on improving usability for the older target audience
  • SEO optimisation
  • Set-up of recurring payments for replenishment products
  • Implementation of bespoke lay-by payment method (alternative to AfterPay)
  • Assisting the team set-up and test complicated monthly promotions
  • Design and build of responsive Mailchimp templates
  • Correct implementation of Google Analytics, including set-up of goals and separate dashboards for general website, mobile and email marketing purposes
  • Set-up of separate store view for

Services Provided

  • User Experience (UX)
  • Information Architecture (IA)
  • User Interface Design
  • All development and integration
  • Conversion Optimisation
  • Digital Style Guide
  • Acceptance Testing
  • Ongoing support and maintenance
  • Implementation of new projects