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What data can be migrated?

Products

Products

We migrate your entire product catalogue, including all collections, variants, attributes and media.

Data: Product information, categories/collections, prices, product images (main image + gallery), custom product attributes and SEO data.

Customers

Customers

All customer data is transferred securely, so your shoppers retain their profiles, contact details and purchase history.

Data: Full name, email, phone number, addresses, purchase history and newsletter subscription preferences, however no passwords.

Orders

Orders

We can import your full order history so you can maintain accurate records and reporting in your new Shopify store.

Data: Order numbers and order history, order dates, order statuses, fulfilment and tracking data and tax information.

Content

Content

We carry over all essential content including pages, blogs, and FAQs to maintain your brand voice and customer engagement.

Data: Static pages, blog posts and categories, embedded media (images, videos), SEO data and custom HTML content blocks.

Gift Cards & Store Credit

Gift Cards & Store Credit

We migrate valid gift card balances and, where supported, store credit using workarounds or approved Shopify apps.

Data: Gift card code, balances, customer details, recipient details, date issued, expiration date, status and disabled date.

Discounts & Promotions

Discounts & Promotions

We have to recreate your discount and promotion strategies rather than doing a direct data transfer.

This migration phase is often a good opportunity to simplify and optimise your promotional structure.

how is data migrated?

1. Manual set-up in Shopify

Certain store configurations can’t be imported and must be set manually within the Shopify admin. We handle this process for you - setting up shipping rules, tax zones, payment methods, refund policies, and any app-specific configurations. This ensures that every operational element is accurately replicated in your new store. Manual setup is essential for launch readiness, particularly when local compliance, shipping logic, or payment preferences need precise control.

Used for: Payment gateways, shipping zones, tax settings, store policies, app configurations and checkout settings.

2. Shopify Default CSV Import

Shopify’s built-in import tools allow for fast, reliable uploading of standard data via CSV files. This method works well for straightforward migrations from platforms like WooCommerce or BigCommerce. We prepare and clean your export files, match them to Shopify’s formatting requirements and handle any data transformations needed for a successful import. It's a solid choice when your data is already well-structured.

Used for: Products and customers.

3. Shopify Apps (like Matrixify)

Some data types - like historical orders, customer tags, product metafields, redirects and CMS content - can’t be handled by Shopify’s default import tools. For these, we use trusted apps like Matrixify to run structured bulk imports with greater control and validation. These tools allow us to preserve important details like product relationships, custom fields and customer groupings, ensuring no data is lost in the move. This method is especially valuable for larger catalogues and multi-store setups.

Used for: Complex product data, orders, collections, SEO metadata, blog posts, redirects, metafields and more.

4. Shopify API (Plus only)

For Shopify Plus merchants, we leverage the Shopify API to import data that isn't accessible via CSV or third-party apps - such as encrypted gift card codes and real-time inventory syncing. This method is ideal for enterprise-level migrations, custom apps, or where integrations with ERPs, CRMs, or legacy platforms require automated data handling. With API access, we can also create custom workflows to push or pull data dynamically, giving you more flexibility and speed during complex migrations.

Shopify Migration steps

  • Discovery & Planning

    We assess your current Magento or WooCommerce store, define what needs to be migrated, how to migrate it and map out dependencies, risks, and goals.

  • Data Mapping & Preparation

    We analyse your product, customer and order data, preparing it for Shopify to ensure compatibility, completeness, and accuracy.

  • Store Setup & Theme Implementation

    We configure your Shopify store settings (payments, shipping, taxes) and implement a new design to improve the UX and include new features.

  • Data Migration

    We securely migrate your data - including products, customers, orders, SEO, gift cards, and more - using reliable tools and manual QA checks.

  • Testing & Launch

    We test everything end-to-end (data, payments, checkout, redirects), then go live with minimal disruption and post-launch support.

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Want to discuss your migration project?

Want to discuss your migration project?

We've completed Shopify migrations for 20+ merchants.

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Client Testimonials

  • WeatherBeeta

    For over six years, we have partnered with Digital Outlook, and during this time Nigel and his team have been integral to our digital journey for Horseland in Australia and our Global Commerce project, which involved the rollout of B2B & B2C websites across the USA, UK and EU. 





    The Digital Outlook team provided us with clear guidance, comprehensive scoping documents, and well-defined development milestones throughout all projects. Their team truly embodies partnership in every aspect of web development and eCommerce.


    Steve CochraneHead Of Digital (partners since 2018)WeatherBeeta
  • Provincial Home Living

    Digital Outlook has been outstanding for our business. Before partnering with them to redevelop our website, they took the time to deeply understand our brand, customers, and market. Since then, they’ve seamlessly integrated with our business, dedicating the necessary time to grasp the detail our brand demands. They work closely with us to achieve and sustain the high standards we envisioned for our website.





    No request is ever too much, or problem too big. Nigel and the team respond swiftly, calmly, and efficiently to any challenges. We appreciate working with them, their professionalism, knowledge, and ideas that they bring to our team. I highly and confidently recommend Digital Outlook.


    Natalie Brusnahan Head Of Retail (partners since 2019)Provincial Home Living
  • SportsCo

    Digital Outlook has been a game-changer for our business. Unlike other agencies we've partnered with, they take the time to fully immerse themselves in our operations, gaining a deep understanding of our customers and industry. They seamlessly integrate into our team, working with us rather than just for us.





    They're always ready to go the extra mile, consistently bringing us innovative ideas and responding swiftly when there are issues. As a small business, we appreciate their focus on finding smart strategies to boost our revenue and streamline our processes. I highly recommend Digital Outlook and have confidently referred them to other businesses.


    Kate Peddie Marketing Director (partners since 2016)SportsCo
  • Havaianas

    After working with the team at Digital Outlook for a number of years, the quality of service and the whole journey was amazing. They are very process-driven in the way they scope their projects, UX and design perfect for our brand and development quality very good.





    From end to end, Digital Outlook has made our life much easier.


    Diogo Rodrigues eCommerce ManagerHavaianas
  • Market Lane Coffee

    We love working with Digital Outlook!





    Nigel and his team are professional and service-oriented, and have been great at understanding quite a complex brief and the needs of our business. They’ve implemented eCommerce solutions on both Magento 1 and Shopify, following a clear, structured process with no unexpected surprises.





    We have loved working with them, and highly recommend them!


    Fleur Studd Owner (partners since 2015)Market Lane Coffee
  • HomyPed

    Nigel and the Digital Outlook team are an absolute pleasure to work with! They are true professionals and masters when it comes to project management. They took time to understand the Homyped rebrand and worked closely with us to achieve our ambitious plans; delivering a high-quality ecommerce website, both on-time and on-brand, to ensure longevity for the business.





    Would highly recommend to anyone looking for a reliable digital partner!


    Brogan McClelland Marketing Manager (partners since 2018)HomyPed
  • A Taste of Harmony

    It has been an absolute pleasure to work with Digital Outlook. Right from the very start, they made an effort to understand the project and design a website that worked for all parts of our business and supported our Taste Of Harmony campaign.





    We've worked with Digital Outlook for more than four years and have doubled our participants and only have positive feedback on how great and easy to use the platform is, from our corporate partners and the public.





    The team continues to support our business and improve the platform year-on-year.


    Sebastian Geers Program Manager (partners since 2015)A Taste of Harmony
  • CareAbout

    CareAbout partnered with Digital Outlook in 2017 to develop our website at a time when the business was starting out.





    They led the process from start to finish, gaining a solid understanding of our business and requirements and they are a key part of our team as we continue to grow and the online platform becomes even more important.





    They have been professional, organised and responsive as well as fun to work with.


    Melissa Marshall Digital ManagerCareAbout

FAQS

Shopify migration is the process of moving your existing online store -  including all key data and functionality - from another ecommerce platform like Magento, WooCommerce, BigCommerce, or Neto to Shopify or Shopify Plus. It involves carefully transferring your store’s products, customers, order history, content and settings to ensure a smooth transition without losing valuable data or disrupting your business.

A successful Shopify migration typically includes the following steps:

  1. Discovery & Planning: We assess your current store, define the scope of the migration, and create a strategy tailored to your business.
  2. Data Mapping & Preparation: We analyse and clean your product, customer, and order data to prepare it for Shopify’s structure.
  3. Store Setup & Theme Implementation: Your Shopify store is configured, and your design is either replicated or refreshed to suit the new platform
  4. Data Migration: Core data such as products, customers, orders, blog content, and SEO metadata is securely migrated to Shopify.
  5. Testing & QA: Before going live, we rigorously test your new store’s functionality, checkout, and integrations to ensure everything works as expected.
  6. Launch & Post-Go Live Support: We switch your domain to Shopify, monitor performance, and provide support to resolve any issues.

Whether you're moving from Magento due to rising maintenance costs, from WooCommerce for better scalability, or from Neto to access Shopify's broader ecosystem, migration offers the opportunity to improve performance, user experience, and long-term manageability.

Here is a topline list of the main considerations.

  • Identify your most important pages that drive traffic and ensure they have proper redirects
  • Maintain the same URL structure where possible to minimise redirect needs
  • Monitor your site's performance in Google Search Console after migration
  • Consider hiring a specialist SEO agency if you need help with SEO optimisation and migration

The migration itself doesn't cause ranking loss - it's the lack of proper redirects and SEO setup that can impact your search visibility.

You won't necessarily lose your SEO rankings when migrating to Shopify, but you need to take specific steps to preserve them or minimise the disruption.

A key part is setting up proper 301 redirects for all your important pages to help preserve your SEO ranking.

Critical steps:

  1. Set up 301 redirects from your old Magento URLs to your new Shopify URLs to avoid 404 errors that negatively impact search results
  2. Import redirects in bulk using CSV files or create them manually in your Shopify admin
  3. Review high-traffic pages after going live to ensure they redirect properly to your Shopify store
  4. Migrate SEO metadata including title tags, meta descriptions, and alt text for images

Yes, all three can be migrated to Shopify, though with some considerations for each:

Products

  • Can migrate: Product information, descriptions, pricing, variants, SKUs, inventory levels, vendor information
  • Methods: CSV import, third-party migration apps, or custom API integrations
  • Note: Product images may need separate handling depending on your migration method

Customers

  • Can migrate: Customer profiles, contact details, addresses, marketing preferences, customer notes
  • Methods: CSV import, migration apps, or Customer API
  • Additional: Custom customer data can be added using metafields or tags

Order History

  • Can migrate: Historical orders, transaction information, customer purchase history
  • Methods: Migration apps, Order API, Transaction API (no CSV option for orders)
  • Recommendation: Import at minimum orders within your return policy window, ideally 2-5 years of history
  • Important: You'll receive new order notifications for every imported order, but these can be temporarily disabled

Migration Considerations

  • Product images: May require separate migration depending on your chosen method
  • Order notifications: Can be temporarily disabled during bulk import
  • Data complexity: More complex catalogues benefit from third-party migration apps rather than CSV
  • Timing: Historical orders should be imported after products and customers

Yes, however a replatform should be used as an opportunity to revamp your site design and UX.

Shopify will open new features and functions you will want to take advantage of, so these can be implemented in the designs as part of the refresh.

Downtime is minimal. We work on your new Shopify store in a staging environment, and when everything is ready, we handle the final sync and go-live switch with minimal disruption.

Here’s how we manage it:

  1. Add a maintenance notice on your current website to inform users of the transition
  2. Migrate time-sensitive data like recent orders, new customers, and gift card activity to Shopify
  3. Run final testing on the live Shopify store to validate data, payments, and functionality
  4. Update your DNS records to point your domain to Shopify and make the new store live.

We also keep the backend of your old site live (privately accessible) for about 3 months so you can reference historical data or reports if needed.

 

The timeframe for a Shopify migration depends on the size and complexity of your store, as well as the method used to transfer your data.

If most of your data - like products, customers, and content - can be imported using Shopify’s standard CSV tools or set up manually, the process is typically faster.

However, if we need to use Shopify apps (like Matrixify) or the Shopify API (for tasks like migrating gift cards or syncing with external systems), the planning, execution, and testing stages will naturally take longer.

In our experience, the shortest migration has taken around 4 weeks, while the most complex project extended to 6 months.

The exact timeline will be confirmed at the end of the planning phase, once we’ve reviewed your current setup and mapped out what needs to be migrated.