Online Store and Wholesale Platform

- Comfort & Fit

A Magento store for a leading comfort footwear retailer.

The Brief

Comfort & Fit is a leading provider of orthopaedic and comfort footwear, selling medical grade footwear through their own stores and via a large number of retailers Australia-wide.  The company needed an online store to reach a broader customer base and to support their Podiatrist network, who are responsible for referring new customers into their stores.

The Solution

The online store was designed to guide customers to find the right shoe based on their medical condition, via the interactive Product Finder, exploring medical condition content in the blog or by filtering on brand and category listing pages.

Custom functionality was also developed for Wholesalers to place orders on the website and for Podiatrists to refer customers into their closest Comfort & Fit store.


  • Responsive website
  • Interactive Product Finder that recommends shoes based on specific conditions and features
  • Podiatrist version of the Product Finder, with patients emailed recommended shoes and details of their closest store with a coupon to redeem
  • WordPress blog to create medical condition content and embed on product pages
  • Wholesale ordering system
  • Integrated with Solemate ERP