The Brief
CareAbout is a service that helps Australians navigate their way through the complex options available when looking for Home Care, Aged Care and NDIS Providers.
The company produces a wealth of premium content that offers information and advice, along with a dedicated call centre to directly support customers to pair them with the best provider based on their needs.
CareAbout first engaged our services to help maintain their existing website and then rebuild the platform and experience to meet the growing demands of the business and evolving industry.
The Solution
A sophisticated WordPress website was created, providing a one-stop platform full of valuable resources and a data capture path to request specialised advice from the call centre team.
- Mobile first UX and design
- More than 8 content templates were created, supporting a variety of long-form articles and blog posts
- The use of shortcodes across all templates to easily add a variety of content types and call to actions without any technical knowledge
- Creation of personalised landing pages for inbound marketing channels and A/B testing
- Lead generation widgets, capturing customer information in return for valuable content
- Salesforce integration across all forms
- Ongoing speed and performance optimisation and general website support
