A Food Lover’s Paradise

- Prahran Market

An immersive guide to Melbourne's premium market, built on Wordpress.

The Brief

Prahran Market is one of Australia’s premier food markets, famous for outstanding gourmet produce and hard to find specialities, with their website being one of the most important communication channels for new and repeat customers.

The market needed an overhaul of their existing website and custom CMS, with a responsive website to provide easy to find and relevant content and increase the reach via social channels and improved SEO performance.

The Solution

A food lovers paradise was created for Prahran Market, more accurately representing the brand and high expectations of the audience that visit the market.

The WordPress platform was used to provide complete flexibility over updating of content in an easy to use CMS.


  • Responsive website
  • Open and Close widget to clearly communicate when the markets is open
  • Traders Directory and integration of social media feeds
  • Interactive Store Finder
  • Events section
  • Recipe section
  • Alice in Frames blog to support their celebrity endorsement
  • Support for background videos
  • Mailchimp integration