Project Enquiry

Digital Strategy & Event Website

- A Taste Of Harmony

A Wordpress website to celebrate the cultural diversity in Australian workplaces.

THE BRIEF

A Taste of Harmony celebrates diversity in Australian workplaces by encouraging colleagues to share food and stories from different cultural backgrounds.  The event has grown to become one of the most popular programs held each year during Harmony Week in Australia.

We were first engaged by the Scanlon Foundation in 2013 to take over the existing event website and have continued to evolve the platform ever since.

THE SOLUTION

The first two years involved stabilising the existing SilverStripe website, until the site was rebuilt on WordPress in 2015.

Feature highlights:

  • Enclosed registration process which is continuously optimised to improve conversions
  • Streamlined registration for sponsor employees and past participants to register in only two steps
  • User-generated recipe section
  • Event Hub website for participants to create their event pages to share with employees to capture RSVPs and create meal lists
  • Customised promo tools
  • A4 flag generator
  • Email marketing support

https://www.tasteofharmony.org.au/

  • WordPress
"It has been an absolute pleasure to work with Digital Outlook, right from the very beginning they have made an effort to understand the project and design a website which will work for us. It has been a pleasure to work with the team because they don’t just speak code it is possible to share what I am thinking and work out the best design. Since working with Digital Outlook on the redesign of the new website we have almost doubled our participants and have only had positive feedback on how great and easy to use the new website is. This was quite a complicated redesign project, with few similar examples to draw from. The team at Digital Outlook were receptive to our designs and then supported us to improve on them." Sebastian Geers, Program Manager
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