Australia’s Leading Retail Equestrian Brand

- Horseland

A Magento 2 Commerce Cloud project optimised for mobile and conversions.


After supporting Horseland’s Magento 1 store in its final years, we worked closely with the business to strategise and plan a new eCommerce experience that would evolve with the business and better support the store network.

Horseland wanted to ensure that the ability to scale the brand and add enhancements to the store was part of the build from day one.


Both the design and build were tackled with a mobile-first approach with many improvements made, surfacing their industry and category knowledge by integrating the content and commerce elements seamlessly.

The SEO migration was a core consideration to ensure traffic and conversions continued to improve post-launch and new technology integrated to improve the user experience and create process efficiencies.

The solution was developed on the Magento 2 Commerce Cloud (formerly Enterprise Edition) and integrated with numerous platforms, including InRiver (PIMS), Microsoft NAV (ERP) and Fred Hopper (search and merchandising).

We continue to support Horseland to maintain the platform and ensure continuous improvement for customers.