THE BRIEF
Our longstanding partnership with Horseland, initially supporting their Magento 1 store, set the stage for a transformative eCommerce strategy designed to evolve alongside their business and enhance their store network. From the outset, Horseland emphasised the need for scalability and the capability to continuously enhance the platform.
THE SOLUTION
Adopting a mobile-first strategy, the project focused on leveraging Horseland’s deep industry insights. We seamlessly integrated content and commerce, enhancing user engagement and facilitating easy navigation. A critical aspect of the transition was managing SEO effectively to ensure sustained improvements in traffic and conversions post-launch.
We built the new platform using Adobe Commerce Cloud, incorporating advanced technology to optimise user experience and streamline operations. The solution integrates with several key platforms, including InRiver for product information management, Microsoft NAV for enterprise resource planning, Fred Hopper for advanced search and merchandising capabilities, and GiveX for managing vouchers.
ONGOING PARTNERSHIP
Our commitment to Horseland extends beyond the initial launch. We continue to provide support and strategic improvements, ensuring the platform not only meets but exceeds customer expectations, and fostering ongoing engagement and growth.
