Online Store & Subscription Website

- Market Lane Coffee


Market Lane Coffee is a Melbourne coffee institution, with six retail stores, on-site brew and roast classes and a growing Coffee Club subscription service.

They first approached Digital Outlook to move away from a custom e-commerce platform, with the view to shift to a hosted service such as Shopify.


It became clear after the initial requirement sessions that Shopify wasn’t going to support the needs of the business, so after an in-depth Discovery phase we recommended re-platforming onto Magento Community Edition.

Digital Outlook developed a comprehensive solution which goes beyond a standard Magento implementation, with a custom module built to support the Coffee Club subscription service, where customers receive a fresh bag of coffee delivered to their door every two weeks.

Highlights include:

  • Customers can configure their Coffee Club subscription, selecting the frequency, brew method, bag size and how they prefer their beans (ground or whole), as well as selecting a start date
  • Recurring payments, integrated with the Stripe payment gateway
  • Customers can login to modify their subscription settings and to pause or cancel their subscriptions
  • Coffee Club gift vouchers, which generates a code for the recipient to come back to the site and configure their subscription
  • Create subscriptions via the CMS for phone orders and VIPs
  • Bookings for brew and roast classes at multiple stores
  • In-store and online gift vouchers
  • Integrated WordPress Blog
  • Custom order emails based on products added to the cart
  • Abandoned cart emails