THE BRIEF
ergoPouch, a leader in organic sleep products for babies and toddlers, sought a reliable partner in 2017 to manage their Magento 1 and re-platform them to Magento 2. Known for their natural, organic designs, they aimed to maintain, optimise, and continually improve their online presence globally.
THE SOLUTION
Starting with a comprehensive technical audit, we addressed critical issues from the M1 setup and quickly implemented changes to boost conversion rates. Our ongoing strategy focuses on enhancing user experience through a planned schedule of improvements.
Our solution leverages Magento’s multi-store and international selling features. It includes a single website with distinct store views tailored for customers in Australia, the USA, and the UK. Each store view is integrated with a specific ERP system to streamline operations and supports shipping from local third-party logistics (3PL) providers in each market.
Key features implemented.
- Product pre-order capabilities
- Back-in-stock notifications
- Gift wrapping options and services
- Curated gift guides
- Enhanced speed and performance optimisation
- Free gift with purchase promotions
- Advanced Google Analytics tracking for different store views
- Integration with NetSuite (AUS), Verde (USA) and BrightPearl (UK)
ONGOING PARTNERSHIP
Our commitment to ergoPouch extends beyond the initial launch. We continue to provide support and strategic improvements, ensuring the platform not only meets but exceeds customer expectations, and fostering ongoing engagement and growth.
