Digital Flagship

- Sportsco

A fully integrated Magento 2 store supporting a franchise store network.

The Brief

Sportsco is a 30-year-old business, selling sports apparel and footwear via their own stores and across more than 20 franchise stores.

They engaged our services in 2017 to design and build a new website on Magento 2, creating a Digital Flagship store while supporting the store franchise network to drive customers into store.  An important requirement was being able to support the website post-launch.

The Solution

A fresh, mobile-first design and fast performance were the main priorities for the website, while providing visibility on stock levels in stores across the franchise network.


  • Mobile first design approach
  • Display the full range of products available, highlighting new product drops and colourways
  • Check store stock levels across the entire franchise network and email a store
  • Additional payment methods with AfterPay, ZipPay and OxiPay
  • Integration with ERP system (Magenta) for syncing stock levels, prices, orders and order statuses
  • Integration with DotMailer for managing trigger and system email campaigns
  • Optimised for SEO

We continue to work with Sportsco on an ongoing basis, performing basic maintenance services and enhancements and new projects to improve the user experience and conversion rates.