The Brief
Homyped has been designing footwear in Australia since 1969 and is a leading brand that creates stylish, comfort footwear with maximum support and stability.
We took over the Magento 2 store from another agency in mid-2018 and were tasked with overhauling the website design and user experience for the brand relaunch in February 2019.
Solution
A complete design refresh was applied to the existing Magento 2 store, incorporating a greater focus on the product technology and matching styles to particular foot ailments.
Features:
- Mobile-first design approach
- Addition of new attributes so users can refine their search and browsing experience by foot conditions, health benefits or wellness categories
- Landing pages explaining the technology and features and benefits of each footbed technology
- Speed optimisation to improve load times
- Integrated with ZiNet ERP
- Integrated with DotMailer
We continue to work with Homyped on an ongoing basis, performing basic maintenance services and enhancements and new projects to improve the user experience and conversion rates.
