Project Enquiry

A New Brand & Shopping Experience

- Homyped

A Magento 2 store, providing freedom from pain associated with common foot conditions.

The Brief

Homyped has been designing footwear in Australia since 1969 and is a leading brand that creates stylish, comfort footwear with maximum support and stability.

We took over the Magento 2 store from another agency in mid-2018 and were tasked with overhauling the website design and user experience for the brand relaunch in February 2019.

Solution

A complete design refresh was applied to the existing Magento 2 store, incorporating a greater focus on the product technology and matching styles to particular foot ailments.

Features:

  • Mobile first design approach
  • Addition of new attributes so users can refine their search and browsing experience by foot conditions, health benefits or wellness categories
  • Landing pages explaining the technology and features and benefits of each footbed technology
  • Speed optimization to improve load times
  • Integrated with ZiNet ERP
  • Integrated with DotMailer

 

We continue to work with Homyped on an ongoing basis, performing basic maintenance services and enhancements and new projects to improve the user experience and conversion rates.

https://www.homyped.com.au/