Independently designed. Locally created.


A Shopify store for a leading independent fashion label.

The Brief

Since founding their label DAISY back in 2016, Australian husband-and-wife duo Renee and Gibson Fox have turned the brand from an “outlet to have fun with” to quickly become one of Australia’s most iconic indie fashion labels.

We partnered with DAISY to move them off an outdated platform and were tasked with creating an online store that would support the fast-growing international demand for their products and improve their back-office processes to handle the growth.

The Solution

After reviewing Magento 2 and Shopify as a potential platform, Shopify was chosen as the ‘best-fit’ due to the small number of product SKUs and required functions being delivered using out-of-the-box Shopify functionality and a selection of apps.

The site experienced an immediate spike in all key metrics and back-office functions such as product management and fulfillment have been greatly improved to manage the growing demand.