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Magento Imagine Conference 2019 – Key Announcements

By: Nigel Ewart|LinkedIn Profile

Magento Imagine 2019

The Magento Imagine Conference is an annual event where eCommerce experts, agencies, merchants, and technology providers from around the world meet to educate, inspire, uplift, collaborate, and network with one another.

Through the knowledge you gain at the Magento Imagine Conference, you can make an educated decision on whether you want to use Magento as your eCommerce platform moving forward.

To make sure that you can still make an educated decision on the hosting service of your eCommerce store, we are giving you a detailed recap of the Magento Imagine 2019 Conference. We are also telling you some of the new features and functions of the Magento platform.

Get ready for you and your online store to become the next big thing in eCommerce!

What Is the Magento Imagine 2019 Conference

The Magento Imagine 2019 Conference is the 9th annual eCommerce conference. This conference is for all eCommerce professionals and corporations big and small. This year’s Imagine conference theme was “Expand the Experience.”

The 2019 Magento Imagine conference occurred on May 13th–15th in the Wynn Las Vegas. Magento is an Adobe Company. Magento has had everyone from Magic Johnson to Serena Williams speak at its annual conference.

The Imagine Conference also had Magento executives reveal the company’s latest strategic directions. Thus, those who attended can stay on top of all the new Magento platform developments and solutions. This also helps attendees maximize their eCommerce stores’ investments.

At this year’s conference, there were keynote speakers. Some of the speakers that attended the 2019 Magento Imagine conference were leaders at PayPal.

CEO of VaynerMedia and Chairman of VaynerX, Gary Vaynerchuck, also spoke at the conference. eCommerce Evangelist at Something Digital, Phillip Jackson was also a keynote speaker. Overall, there were more than 150 speakers.

There were also training and practice presentations at the Imagine conference. One-on-one consulting opportunities, a sponsor marketplace, and merchant case studies were also at this year’s conference. In total, this year’s Magento Imagine Conference held more than 3500 attendees from more than 60 countries.

Magento Imagine 2019 Conference Announcements

In this year’s Magento Imagine Conference, there were numerous announcements made. There was an announcement made about the growing product lines of Magento x Adobe.

Magento integrated itself into Adobe eCommerce technology. Like Adobe Sensei, Adobe Experience Manager, and Adobe Target, Magento is becoming an enterprise powerhouse. Magento will also now be a part of Adobe Summit.

Magento and Adobe’s recent integrations are beneficial for merchants and retailers everywhere. This is because of the revenue these new features and integrations created. With this revenue, many merchants have been able to regain their market share.

There were also announcements made about the features and integrations of the Magento Commerce Cloud, Adobe Sensei, PWA Studio, Page Builder, and Amazon Magento Support. There were even announcements made about the features and integrations of order management, business intelligence, and certifications.

One important announcement made at the conference was that Magento would now be packaging PWA Studio. Because of Magento packaging PWA Studio, the Magento PWA team has grown significantly.

In fact, the PWA team is now 3 times bigger than it was the previous year. The Magento system operations team even developed a PWA optimized hosting environment.

The number of Magento PWA applications built by companies using PWA Studio has also increased.

It was also announced that Node Package Manager (NPM) will now be publishing PWA Studio. This means that you can now use a simple NPM command to start using PWA. PWA studio now integrates with Braintree to make payments.

News of new features and improvements on the new Magento Cloud was also announced at the Magento Imagine 2019 Conference. The name of one of these new features is Sumo Logic.

Sumo Logic is a log management and analytics service. Sumo Logic allows you to take your Magento logs from Commerce Cloud and query them for troubleshooting and analytics.

One of the last announcements at the Magento Imagine 2019 Conference is that Magento Imagine will also be a part of Adobe Summit.

Magento Imagine 2019 Conference Events

This year’s Magento Imagine conference also had several fun events that attendees could go to. There were more than 100 sessions.

For example, this year’s conference had Magento Contribution Day. Magento Contribution Day is a hack-a-thon event.

This is a Magento event for eCommerce professionals to learn what aspects of their sites could cause problems for them down the road. This event also teaches eCommerce professionals what parts of their sites are hackable.

Another Magento event at this year’s conference was the Big Damn Run 5k. This 5k run was for Magento employees and supporters. There was even a Yoga event at the Imagine conference.

To start off the Magento Imagine 2019 Conference, there was a two-day contribution event put on by the company’s community engineers. At this year’s conference’s contribution days, there was a focus on creating code for Magento 2.

In fact, developers from around the world helped create code for Magento 2, graphQL, and DevDocs. Multi-Source Inventory (MSI), and other GitHub projects were also at the conference.

Towards the end of the conference, there was an event where people got to look at future commerce technology like those that use artificial intelligence and virtual reality.

Magento Awards

One award ceremony that occurred at the Magento conference, was the Magento Partner Awards. The Magento Partner Awards were created to acknowledge technology partners and solutions integrators that have contributed to the commerce industry.

Our very own Magento Premier Partner, Yotpo, won the Core Value Award for the second year in a row at this year’s partner awards.

This is great news since Magento and Yotpo co-launched the inaugural State of the D2C Marketing Report. The State of the D2C Marketing Report is a report about direct-to-consumer marketing plans.

Another award ceremony that was at this year’s Magento Imagine Conference is the Magento Masters Awards. The Magento Masters Awards is for people that are masters in the commerce industry.

Magento Imagine Conference 2019 Presentations

There were numerous presentations at this year’s Magento Imagine Conference. Magento and Adobe hosted some of these presentations together.

In these presentations, the products of Magento and Adobe were on display. Attendees of the presentation even got to try these new products out.

What Magento Features Do You See Yourself Using?

Now you know all the features and integrations discussed at the Magento Imagine 2019 Conference. Therefore, you should start deciding which ones you would like to use. Whether it is virtual reality or any of the new PWA studio features, there is a wide variety to choose from.

If you want to learn more about Magento’s features and integrations, check out next year’s conference event. To learn more about eCommerce, contact us here.