Magento eCommerce Specialists

If you’re a retailer, big or small, and you’re set to navigate the complexities of building an online store, we’ll be your guide. In fact, we’ll power you through that labyrinth and bring you out the other side with a multi-channel eCommerce site that looks great and converts. Melbourne based, Magento-certified and trading since 2007, our technologists, marketers and project managers live and breathe retail.

Magento certification

Need a new store, or help with an existing one?


Strategic planning, design, development and integration of new store builds on the Magento 2 platform.



Need to upgrade from Magento 1? We can audit your site and provide an upgrade path and quote to transition you to Magento 2.



Ongoing support to maintain and optimise an existing online store, on Magento 1 or Magento 2.


Complete eCommerce Solutions

Sure our sites look great. But we’re also experts in the behind-the-scenes tech that fattens up profits - selling overseas, product merchandising, creating scarcity, building your database, increasing average order values, using marketing tools to attract new customers and create loyalty and integration with third party applications.

Marketing Driven Solutions

We'll scope, design and build a website that will make your marketing team want to constantly high-five us. How? With a strategy and platform custom-made to do all the right things – attract new customers, convert sales, increase average order values and turn new customers into forever loyal ones.
Magento’s out-of-the-box functionality is a solid starting point, we then extend features and functionality using extensions and custom code and integrate marketing platforms to assist all of your marketing efforts post launch.

Back Office Integration Specialists

Few eCommerce websites exist in isolation; to form a cohesive ecosystem you need to integrate with different types of platforms. Magento 2's APIs are considerably more extensive and efficient than Magento 1 and don’t worry - if an existing web service or extension doesn't exist, we’ll custom build a module to do exactly what you need.

  • ERP and stock system integration

  • Email and CRM integration

  • Social media and marketing integration

  • Payment providers

  • Shipping fulfilment integration

Cutting Edge Development

Sometimes off-the-shelf just doesn't cut it. Unlike hosted platforms, Magento offers the flexibility to modify the codebase to create custom functionality or integrate with any third party application. This is where our Magento-certified analysts and developers come into their own - scoping and building custom modules to tailor a solution to your specific requirements.
All of our websites are backed by a 45-day warranty so that any issues post launch are quickly resolved and at no cost to your business.

Measurement & Data

Once we’re done, we’re never really done – we keep busy monitoring the measurement tools we built into your Magento site, giving us the data to drive continuous measurable improvement. Here are a few of the ways we set-up your site before launch.

  • Google Analytics Enhanced Ecommerce - unlocking new reports that truly extend the capabilities of your website analytics

  • Google Analytics custom event tracking - set-up so we can measure visitors who click to find a store, click to call, use product filters or even look at the size charts

  • Screen recordings and Heatmaps - using tools such as HotJar to uncover hidden bottlenecks, frustrations, and identify problems that raw numerical data and charts can't tell you

Flexible Support Options

The level of support you need to maintain and trade your site will vary depending on the size of your team and trading budgets.  We offer monthly retainers for established retailers looking for continuous improvements and proactive support through to a more flexible Magento support model, where ad-hoc updates are quoted up-front.



A Magento 2 website to hire and purchase lighting and camera equipment, book events and studios and to celebrate the best of professional imagery and the practitioners behind the images.

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Saint Website

A store for a protective motorcycle apparel start-up, with six store views to support localised prices and content, product videos, shoppable Instagram feed and integrated with the Cin7 ERP platform for managing stock levels and prices.

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The perfect mix of commerce and content, with a seasonal Look Book, dynamic categories (New In & Sale), timed shopping cart and integration with Vend POS to ensure stock levels and prices are in sync with the Torquay store.

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Shop Solutions featured image
Shop Solutions

A multi-store Magento site that supports a successful direct mail catalogue business.  Optimised for an older audience and set-up for the marketing team to continuously drive traffic and conversions.

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Market Lane Coffee Store
Market Lane Coffee

A comprehensive solution with a Coffee Club subscription service, booking of classes, gift vouchers and integrated WordPress blog.

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Comfort & Fit

An online store that self-assists customers to find the right comfort footwear based on their medical condition or shoe features.  Supports wholesalers who can view stock levels and prices online and order without having to fax or call head office.


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Patagonia approached Digital Outlook in search of an agency-alternative, to maintain their Magento website and become an extension of the team.  They needed someone to upgrade their existing platform, manage seasonal refreshes and support the marketing team to create landing pages and promotions.

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Pink LouLou

An integrated Magento website for a great Tassie export.

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Homyped Website

A Magento 2 store, offering numerous paths to purchase based on foot conditions and key features and benefits.  Fully integrated with the company’s ERP for syncing products, stock levels, orders, order statuses and return authorisations.

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A fully integrated Magento 2 store supporting a franchise store network.

Visit View Project